Elon Musk admits Tesla's imminent collapse

Elon Musk is looking for ways to boost electric vehicle sales amid growing competition

Tesla recorded a 9% drop in sales and a 71% collapse in net profit, raising concerns about its long-term viability.

Tesla's brand image has been tarnished by Elon Musk's political controversies, affecting the company's perception in key markets. Negative reactions to all things Musk are evident.

In the industry, Tesla's market share has fallen to 43%, facing fierce competition from Chinese and American manufacturers. It's precisely the US tariffs enacted by Trump that threaten the competitiveness of Tesla's batteries, hence the need to develop local production.

The latest brand surveys reveal that 60% of consumers have an unfavourable opinion of Musk, directly impacting the perception of his electric vehicle company.

This situation is particularly concerning in key markets, such as California and Europe, where the brand was previously popular and is now the subject of a smear campaign.

(MH with MaSi - Source: Agency - Photo: © Unsplash)